$75K from email on $242K in total revenue

The brand

The challenge

• Low enrollments
• High bounce rates

The goal

• Grow enrollments and reduce bounce rate
• Build an email program that contributes a meaningful share of revenue

The execution

• Streamlined the enrollment funnel and enhanced the site's user experience
• Launched targeted Klaviyo email campaigns
• Designed a welcome email with a 10% first-order code and the most popular courses
• Designed a social proof email built on the 4.91 out of 5 rating from 5,000+ students, with customer reviews
• Designed a comparison email setting Streaky Academy against competitors, with course recommendations and the welcome code

The results

• $242K total revenue, up 29% on the previous period
• $75K attributed revenue, 31% of the total and up 18% on the previous period
• $44,952 of attributed revenue from flows and $30,213 from campaigns
• +52.6% enrollments
• -24.1% bounce rate
• +34% course completions

The work