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Notes on ecommerce growth.

CRO, website design and email marketing notes from the campaigns and rebuilds we run every day.

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Your Emails aren't your biggest BFCM problem

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CRO

Why Your BFCM Campaign Converts Clicks But Not Sales

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CRO

Why Your BFCM Campaign Converts Clicks But Not Sales

Getting the open and the click isn't the problem. Here's why BFCM email traffic bounces on arrival, and the 3-point check that catches it before you send.

October 1, 2026

BFCM is almost here again....Why does Black Friday ad spend cost so much more than usual?

CRO

Why Your BFCM Ad Spend Isn't Turning Into Profit

Higher ad spend doesn't fix a funnel that leaks. Here's why BFCM CAC punishes brands that scale ads before fixing conversion, and what to do instead.

October 1, 2026

Email Marketing

Steal These 6 Brands' Email Marketing Techniques

Six DTC brands each nail one email marketing technique worth copying: ingredient infographics, hero storytelling, direct response copy, brand voice, and more.

September 17, 2026

A hand holding a phone showing a back-in-stock SMS alert with a product photo and a Shop Now button, followed by a customer reply confirming their order

Email Marketing

Why 33% of Your Customers Want to Text You (and Most Brands Ignore It)

A third of shoppers prefer SMS over email, and 72% say a text has influenced a purchase. Here is how to actually build an SMS program instead of skipping it.

September 15, 2026

Email Marketing

Your Klaviyo Flows Cover 6 Customer Actions. Top Brands Cover 16.

Most ecommerce brands run flows for 4 to 6 customer actions while top performers cover 12 to 16. Here is the exact gap and how to close it.

September 14, 2026

See where your store is leaking revenue before you spend anything

This isn’t a sales call. Bring your store URL and your questions, not your card.

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David Owoeye

DTC CRO & Email Retention Specialist

Founder & CEO, Skynosoft Ltd.