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Notes on ecommerce growth.

CRO, website design, and email marketing insights from the campaigns and rebuilds we run every day.

Diagram of a central email icon branching into multiple automated flow triggers, including cart, profile, time-based, favorites, and re-engagement icons, representing a full Klaviyo lifecycle flow stack

Email Marketing

Your Klaviyo Flows Cover 6 Customer Actions. Top Brands Cover 16.

Most ecommerce brands run flows for 4 to 6 customer actions while top performers cover 12 to 16. Here is the exact gap and how to close it.

September 14, 2026