+23% add to cart rate in a 60 day CRO sprint
Afrocenchix · Haircare
A 60-day CRO sprint and Shopify redesign for a premium vegan haircare brand, built around clearer product discovery and stronger brand storytelling.
Results at a glance
+23%
Add-to-cart rate
$47K
Revenue from the sprint
60 days
CRO sprint length
The brand
Afrocenchix is a Diverse Owned vegan haircare brand making safe, effective products for Afro, tightly coiled, and curly hair.
Its Shopify store is priced in GBP and has been featured in Vogue, the Daily Mail, Forbes, and the BBC.
The goal
- Raise conversion rate through a focused 60-day CRO sprint
- Make products easier to find and the brand story easier to understand
- Improve page load performance on a responsive Shopify build
The execution
- Ran a full Shopify redesign as a 60-day CRO sprint
- Built a clean, modern responsive design on custom Shopify templates
- Improved product discoverability and load performance
The results
- +23% add-to-cart rate over the 60-day sprint
- $47K in revenue from the sprint
Client review
“The team’s skills are outstanding, and they always make time for me, despite our smaller-scale projects compared to their major ones.
They provide valuable advice when needed and assist with all aspects of website design and management.
I highly recommend them for their courtesy, expertise, and talent.”
The work
Keep reading
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David Owoeye
DTC CRO & Email Retention Specialist
Founder & CEO, Skynosoft Ltd.