Email MarketingEmail Template Design

A 59.5% open rate and a 22.5% lift in click through rate

Feno · Oral Care

Klaviyo email flows and template design for an AI-driven oral health brand, reaching a 59.5% open rate and a 22.5% lift in click-through rate.

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The Feno homepage hero, showing the Smartbrush with the headline 20-Second Brush. Stroke Defense

Results at a glance

59.5%

Open rate

+22.5%

CTR lift

+18.3%

Revenue per email

The brand

Feno is an AI-driven oral health brand behind the Feno Smartbrush, a 20-second brush with a companion app that tracks brushing habits and gives users an oral health report.

The challenge

Low engagement
High drop-off rates

The goal

Lift engagement and retention with better email and site experience
Help new customers set up and get more from their Smartbrush

The execution

Optimized the website flow and streamlined checkout
Refined email sequences and designed Klaviyo email templates
Designed a setup email that walks new customers through getting their brush running in 5 minutes, with app store download buttons
Designed a follow-up email with tips for getting more from the brush and the Feno app, including a pro tip and a call to action to see it in the app

The results

59.5% open rate and 3.86% click rate across 180,615 recipients over 30 days
22.5% lift in click-through rate
18.3% increase in revenue per email
0.59% bounce rate, 0.29% unsubscribe rate, and 0.01% spam complaint rate

Feno results summary: 59.5% open rate, 18.3% increase in revenue per email, 22.5% CTR boost, and Klaviyo key metrics for the past 30 days

A collage of phone mockups showing Feno emails, including the Smartbrush setup steps and the Mastering Your Brushing Experience tips

Klaviyo key metrics for Feno over 30 days: 59.5% open rate, 3.86% click rate, 0.59% bounce rate, 0.29% unsubscribe rate, 0.01% spam complaint rate, 180,615 total recipients

The work

Feno setup email: Get ready for the smartest brush of your life, with five steps to set up the Smartbrush in 5 minutes

Feno email: Mastering your brushing experience, with a tip on adjusting brushing speed in the Feno app and a pro tip

An alternate version of the Feno Mastering Your Brushing Experience email with a product photo header

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