Email MarketingPopups

$32.8K from email on $96.7K in total revenue

CannonBalm · Wellness

A rebuilt Klaviyo strategy for an Australian natural pain relief brand: targeted popups, optimized post-purchase flows, and win-back campaigns that helped drive $96.7K in total revenue, with $32.8K attributed to email.

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The CannonBalm homepage hero, showing the Ultimate, Let-Go, Magic Touch and Muscle-Aid balms under the headline Rapid Pain Relief Naturally

Results at a glance

$96.7K

Total revenue

$32.8K

Attributed to email

3.7K

Leads from popups

The brand

CannonBalm is an Australian natural pain relief brand whose superfruit-based balms and massage oils target joint and muscle pain.

The challenge

Low email engagement
Low customer retention
A dormant email list

The goal

Boost email engagement and customer retention
Grow the email list and re-activate dormant subscribers

The execution

Implemented targeted popups to grow the email list
Optimized post-purchase email flows
Introduced win-back campaigns for the dormant list
Designed a launch email for the limited-batch Ultimate 120ml balm, sent exclusively to existing customers
Designed a tiered discount email offering 10% off and 20% off with free shipping
Designed a social proof email built on verified customer reviews

The results

$96.7K total revenue, up 39% on the previous period
$32.8K attributed to email, 34% of total revenue and up 77% on the previous period
$20.5K of attributed revenue from flows and $12.3K from campaigns
3.7K leads generated through popups
47% lift in email engagement
38% conversion increase

A collage of phone mockups showing CannonBalm emails, including Start The Year Strong, Superfruits For Superheroes, and customer reviews

Klaviyo business performance summary for Apr 27 to May 27, 2024: $96,717 total revenue up 39%, and $32,847 attributed revenue, 33.96% of total, up 77%, split across campaigns and flows

Client review

“The team did a great job.
I found their communication was excellent and any problems that were encountered was dealt with in a pleasant and ethical way that was good for both parties.
I had an excellent experience and was pleased with the results and I will be using them for future projects and recommend this team if you are looking for a hard working honest and reliable team to hire on upwork”

Rohan, CannonBalm

The work

CannonBalm email: The Ultimate 120ml is here, an exclusive limited-time release for existing customers

CannonBalm email: Spend more to save more, with 10% off orders under $100 and 20% off orders over $200 with free shipping

CannonBalm email: Start the year strong with pain-free living, with verified customer reviews

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David Owoeye

DTC CRO & Email Retention Specialist

Founder & CEO, Skynosoft Ltd.