Email Marketing

$75K from email on $187K in total revenue

BWLL · Wellness

A Klaviyo revamp built around real customer stories and exclusive offers for an Australian nasal strip brand, generating $187K in total revenue with $75K attributed to email.

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The BWLL homepage hero, showing a woman holding a BWLL nasal strip pouch beside the headline Breathe Well. Sleep Well. Live Well.

Results at a glance

$187K

Total revenue

$75K

Attributed to email

+54.2%

Repeat purchases

The brand

BWLL is an Australian nasal strip brand, also selling mouth tape and sleep masks, built around breathing better, sleeping deeper, and living well.

The challenge

Struggled to convert visitors into repeat customers

The goal

Turn first-time visitors into repeat customers
Lift email engagement and conversions

The execution

Revamped BWLL's email campaigns to spotlight real customer stories and exclusive offers
Designed a welcome email introducing the brand with a first-order discount code
Designed a discount reminder email with a struggle-versus-relief comparison and a buy one get one free offer
Designed a customer stories email with real reviews and a comparison of BWLL against other strips

The results

$187K total revenue, up 202% on the previous period
$75K attributed to email, 40% of total revenue and up 783% on the previous period
$68.5K of attributed revenue from flows and $6.9K from campaigns
+28% click-through rate
+54.2% repeat purchases
+35.7% conversion rate

BWLL results: 28% boost in CTR, 35.7% conversion rate increase, 54.2% boost in repeat purchases, and a Klaviyo business performance summary showing $187,156.95 total revenue and $75,377.60 attributed revenue

Klaviyo business performance summary for Jan 1 to May 31, 2024: $187,156.95 total revenue up 202%, and $75,377.60 attributed revenue, 40.28% of total, up 783%, split across campaigns and flows

The work

BWLL email: Real stories, real results, with customer reviews and a comparison of BWLL against other nasal strips

BWLL email: The difference BWLL tape makes, with a discount reminder and a struggle versus relief comparison

BWLL welcome email: Breathe better with us, with a first-order discount code and product benefits

Keep reading

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Took over a Klaviyo account with no welcome or abandoned-cart automation and a weekly sale-campaign program that wasn't converting, and rebuilt the core lifecycle flows from scratch. Two weeks in, this is the honest early read, not a results showcase yet.

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Reviews cited in the brand's own campaigns

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Live lifecycle flows built

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Since the new flows went live

View case study

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David Owoeye

DTC CRO & Email Retention Specialist

Founder & CEO, Skynosoft Ltd.