Email MarketingCRO
Streaky Academy
Online Courses
Targeted Klaviyo campaigns and a streamlined enrollment funnel for an online course platform, helping drive $242K in total revenue with $75K attributed to email.
$242K
Total revenue
$75K
Attributed to email (31%)
+52.6%
Enrollment growth
The brand
Streaky Academy is an online course platform selling mixing and mastering courses, Logic Pro and Ableton Live bootcamps, and plugin presets to music creators.
The challenge
- Low enrollments
- High bounce rates
The goal
- Grow enrollments and reduce bounce rate
- Build an email program that contributes a meaningful share of revenue
The execution
- Streamlined the enrollment funnel and enhanced the site's user experience
- Launched targeted Klaviyo email campaigns
- Designed a welcome email with a 10% first-order code and the most popular courses
- Designed a social proof email built on the 4.91 out of 5 rating from 5,000+ students, with customer reviews
- Designed a comparison email setting Streaky Academy against competitors, with course recommendations and the welcome code
The results
- $242K total revenue, up 29% on the previous period
- $75K attributed revenue, 31% of the total and up 18% on the previous period
- $44,952 of attributed revenue from flows and $30,213 from campaigns
- +52.6% enrollments
- -24.1% bounce rate
- +34% course completions
