CROEmail Marketing
Lumen
Fashion
A full-funnel overhaul — homepage, PDPs, and cart flow redesigned alongside a rebuilt email program — to fix a stalled growth curve.
+143%
Revenue growth
+56%
Add-to-cart rate
3.2x
Email ROI
The challenge
Lumen came to us with strong product-market fit but a website and email program that weren’t converting that demand into revenue. Traffic was healthy — checkout and retention weren’t keeping up.
What we did
- — CRO
- — Email Marketing