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Email MarketingCRO

Lipo Beauty Tea

Supplements

Targeted Klaviyo campaigns and a refined checkout for a premium wellness tea brand, producing $26K from a single email campaign and open rates up to 43.61%.

The Lipo Beauty Tea homepage hero, with a video thumbnail of the founder and the headline Feel powerful, feel beautiful: Discover the power of Lipo Beauty Tea
$26K
From a single email campaign
+33.4%
Conversion rate increase
-21.7%
Reduced cart abandonment

The brand

Lipo Beauty Tea is a premium wellness brand selling a herbal detox tea through a Shopify store, with email campaigns written in Dutch for its Belgian audience.

The challenge

  • High cart abandonment
  • Low conversion rates

The goal

  • Reduce cart abandonment and lift conversion rate
  • Turn seasonal sales into high-revenue email campaigns

The execution

  • Optimized the Shopify store and refined the checkout flow
  • Revamped email marketing with targeted Klaviyo campaigns and personalized messaging
  • Ran a Black Friday campaign built around a 40% discount code, with a customer review and benefit icons
  • Ran a Cyber Monday buy-one-get-one-free campaign with a 24-hour countdown timer

The results

  • $26K in revenue from a single email campaign
  • +33.4% conversion rate
  • -21.7% cart abandonment
  • +42% ROI
  • Open rates up to 43.61%
Lipo Beauty Tea results: 33.4% conversion rate increase, 21.7% reduced cart abandonment, and a Klaviyo table of three campaigns with open rates of 37.32%, 41.67% and 43.61% and revenue of $6,127.50, $25,463.95 and $26,579.01
A collage of phone mockups showing the Lipo Beauty Tea Black Friday and Cyber Monday emails

The work

Lipo Beauty Tea last-chance email: Onze Lipo detox-thee vliegt de deur uit, with a 40% discount code button and three benefit icons
Lipo Beauty Tea Black Friday email with a 40% discount, a customer review from Sandra Kox, and icons for weight loss support, energy, and reduced bloating
Lipo Beauty Tea Cyber Monday email: buy one get one free, with a 24-hour countdown timer and product photo

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