Website RedesignCRO
Heron Cycling
Activewear
A 90-day partnership building a conversion-focused Shopify store for a performance cycling brand, designed to match its bold identity while cutting abandonment.
+42%
Revenue growth
-26%
Abandonment rate
90 days
Partnership length
The brand
Heron Cycling is a performance wear brand built around freedom, creativity, and self-expression, selling cycling jerseys and hats for men and women through a Shopify store.
The goal
- Grow revenue and reduce abandonment over a 90-day partnership
- Reflect the brand's bold identity in the store design
- Deliver a seamless shopping experience for cycling enthusiasts
The execution
- Designed a conversion-focused Shopify store around the brand's bold identity
- Built the homepage as a hero, a brand story section, a featured product collection, and an email signup
- Built dedicated landing page sections for featured jerseys and collections
The results
- +42% revenue growth over the 90-day partnership
- -26% abandonment rate
The work
Client review
“The team was great to work with. Despite Squarespace’s limitations, they did an amazing job with personalizing our site. Communication was easy and our time difference didn’t have any negative impacts on us. Looking forward to working with them again for another project!”
Hana Lee