Email MarketingEmail Template Design
Feno
Oral Care
Klaviyo email flows and template design for an AI-driven oral health brand, reaching a 59.5% open rate and a 22.5% lift in click-through rate.
59.5%
Open rate
+22.5%
CTR lift
+18.3%
Revenue per email
The brand
Feno is an AI-driven oral health brand behind the Feno Smartbrush, a 20-second brush with a companion app that tracks brushing habits and gives users an oral health report.
The challenge
- Low engagement
- High drop-off rates
The goal
- Lift engagement and retention with better email and site experience
- Help new customers set up and get more from their Smartbrush
The execution
- Optimized the website flow and streamlined checkout
- Refined email sequences and designed Klaviyo email templates
- Designed a setup email that walks new customers through getting their brush running in 5 minutes, with app store download buttons
- Designed a follow-up email with tips for getting more from the brush and the Feno app, including a pro tip and a call to action to see it in the app
The results
- 59.5% open rate and 3.86% click rate across 180,615 recipients over 30 days
- 22.5% lift in click-through rate
- 18.3% increase in revenue per email
- 0.59% bounce rate, 0.29% unsubscribe rate, and 0.01% spam complaint rate
