CannonBalm
Wellness
A rebuilt Klaviyo strategy for an Australian natural pain relief brand: targeted popups, optimized post-purchase flows, and win-back campaigns that helped drive $96.7K in total revenue, with $32.8K attributed to email.
The brand
CannonBalm is an Australian natural pain relief brand whose superfruit-based balms and massage oils target joint and muscle pain.
The challenge
- Low email engagement
- Low customer retention
- A dormant email list
The goal
- Boost email engagement and customer retention
- Grow the email list and re-activate dormant subscribers
The execution
- Implemented targeted popups to grow the email list
- Optimized post-purchase email flows
- Introduced win-back campaigns for the dormant list
- Designed a launch email for the limited-batch Ultimate 120ml balm, sent exclusively to existing customers
- Designed a tiered discount email offering 10% off and 20% off with free shipping
- Designed a social proof email built on verified customer reviews
The results
- $96.7K total revenue, up 39% on the previous period
- $32.8K attributed to email, 34% of total revenue and up 77% on the previous period
- $20.5K of attributed revenue from flows and $12.3K from campaigns
- 3.7K leads generated through popups
- 47% lift in email engagement
- 38% conversion increase
The work
Client review
“The team did a great job. I found their communication was excellent and any problems that were encountered was dealt with in a pleasant and ethical way that was good for both parties. I had an excellent experience and was pleased with the results and I will be using them for future projects and recommend this team if you are looking for a hard working honest and reliable team to hire on upwork”
Rohan