Email & SMS MarketingLifecycle Flow Strategy
Canbat Technologies
Fashion
Rebuilt a Klaviyo account running on untouched default flows into a full lifecycle system, then iterated on the highest-leverage flows twice more once the data showed where they were leaking.
$300K+
Revenue from flows
43%
Welcome flow open rate
6
Lifecycle flows built
The challenge
Canbat Technologies had steady traffic and a loyal following, but their Klaviyo account was running on default flows that hadn't been touched since launch. A cart abandonment sequence existed but had never been revisited, and there was no coverage at all for browse abandonment, post-purchase, or win-back moments — some of the highest-leverage points in the customer lifecycle.
What we did
- — Rebuilt the welcome series from scratch — it now drives the single largest share of flow revenue
- — Iterated on the abandoned cart and checkout flows twice, rebuilding each into a higher-converting version once the data showed exactly where they were leaking
- — Added full lifecycle coverage that didn't exist before: browse abandonment, post-purchase, and win-back flows
- — Reviewed every flow against real revenue-per-recipient data, not just open and click rates