Email Marketing
BWLL
Wellness
A Klaviyo revamp built around real customer stories and exclusive offers for an Australian nasal strip brand, generating $187K in total revenue with $75K attributed to email.
$187K
Total revenue
$75K
Attributed to email
+54.2%
Repeat purchases
The brand
BWLL is an Australian nasal strip brand, also selling mouth tape and sleep masks, built around breathing better, sleeping deeper, and living well.
The challenge
- Struggled to convert visitors into repeat customers
The goal
- Turn first-time visitors into repeat customers
- Lift email engagement and conversions
The execution
- Revamped BWLL's email campaigns to spotlight real customer stories and exclusive offers
- Designed a welcome email introducing the brand with a first-order discount code
- Designed a discount reminder email with a struggle-versus-relief comparison and a buy one get one free offer
- Designed a customer stories email with real reviews and a comparison of BWLL against other strips
The results
- $187K total revenue, up 202% on the previous period
- $75K attributed to email, 40% of total revenue and up 783% on the previous period
- $68.5K of attributed revenue from flows and $6.9K from campaigns
- +28% click-through rate
- +54.2% repeat purchases
- +35.7% conversion rate
