Email MarketingCRO

$26K from a single email campaign

Lipo Beauty Tea · Supplements

Targeted Klaviyo campaigns and a refined checkout for a premium wellness tea brand, producing $26K from a single email campaign and open rates up to 43.61%.

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The Lipo Beauty Tea homepage hero, with a video thumbnail of the founder and the headline Feel powerful, feel beautiful: Discover the power of Lipo Beauty Tea

Results at a glance

$26K

From a single email campaign

+33.4%

Conversion rate increase

-21.7%

Reduced cart abandonment

The brand

Lipo Beauty Tea is a premium wellness brand selling a herbal detox tea through a Shopify store, with email campaigns written in Dutch for its Belgian audience.

The challenge

High cart abandonment
Low conversion rates

The goal

Reduce cart abandonment and lift conversion rate
Turn seasonal sales into high-revenue email campaigns

The execution

Optimized the Shopify store and refined the checkout flow
Revamped email marketing with targeted Klaviyo campaigns and personalized messaging
Ran a Black Friday campaign built around a 40% discount code, with a customer review and benefit icons
Ran a Cyber Monday buy-one-get-one-free campaign with a 24-hour countdown timer

The results

$26K in revenue from a single email campaign
+33.4% conversion rate
-21.7% cart abandonment
+42% ROI
Open rates up to 43.61%

Lipo Beauty Tea results: 33.4% conversion rate increase, 21.7% reduced cart abandonment, and a Klaviyo table of three campaigns with open rates of 37.32%, 41.67% and 43.61% and revenue of $6,127.50, $25,463.95 and $26,579.01

A collage of phone mockups showing the Lipo Beauty Tea Black Friday and Cyber Monday emails

The work

Lipo Beauty Tea last-chance email: Onze Lipo detox-thee vliegt de deur uit, with a 40% discount code button and three benefit icons

Lipo Beauty Tea Black Friday email with a 40% discount, a customer review from Sandra Kox, and icons for weight loss support, energy, and reduced bloating

Lipo Beauty Tea Cyber Monday email: buy one get one free, with a 24-hour countdown timer and product photo

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