A Shopify revamp that gave the brand one consistent look
Elissa & Stef · Activewear
A Shopify revamp for a fashion and activewear brand whose site lacked branding and a consistent layout, rebuilt to look like one brand and optimized for conversion.
The brand
Elissa & Stef is a fashion and activewear brand selling collections like Agile, Rooftop Couture, Brave, and Momentum through a Shopify store with worldwide shipping.
The challenge
- The former website lacked branding
- The layout and design were inconsistent across the site
The goal
- Give the website a better look and feel
- Optimize the site for conversion rate
The execution
- Evaluated the state of the existing website and identified the areas that needed to be fixed
- Built a Notion breakdown for the brand owner covering everything that needed to change
- Fixed those areas to give the store a consistent, branded design
The work
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David Owoeye
DTC CRO & Email Retention Specialist
Founder & CEO, Skynosoft Ltd.